Short Description
I am currently the Assistant Dean for Student Affairs and G-Lab Social Innovation Lab at Thammasat University School of Global Studies as well as being an independent consulting and facilitating business owner. Clients include the Department of International Trade Promotion, Thai Toy Industry Association, etc.
I have 11 years’ experience as a Design Educator at Raffles International College, Bangkok campus. I am experienced in teaching students from different nationalities and backgrounds. The methodology used focuses on Cultural Behaviour, Human Centred Design, Creative Design Method, and Service Design. The projects I advise students on range from studio projects to thesis, with the range including product development, social innovation, service design, etc. (Empowerment café for a social enterprise, a saving scheme to facilitate reduction of smoking, a biomass stove to replace coal fuel)
I also work very closely with TCDC – Thailand Creative and Design Centre as an informal advisor. My roles have included consulting on projects, acting as the MC for events such as Creativities Unfold, and organising Design Thinking workshops. I also work on a contract basis with the Department of International Trade Promotion and my roles have included acting as the project manager for an annual Educational Toy Design workshop competition. This role involved managing facilitators from overseas and Thailand to educate students and the industry in new design methodology. The result is a book documenting the design process. As an independent consultant I also conduct Design Thinking workshops and give lectures on creative thinking process for various industries ranging from NGOs to Educational institutions.
jett@sgs.tu.ac.th
Degree
2008
Master of Science in Human Centered Design (by thesis)
▪ King Mongkut’s University of Technology Thonburi, Bangkok, Thailand
1996
Bachelor of Design in Industrial Design
▪ Royal Melbourne Institute of Technology, Melbourne, Australia (completed first year of a Bachelor of Design degree at Monash University, Melbourne, before moving across to Industrial Design at RMIT).
Employment History
Current
▪ Assistant Dean for Student Affairs, G-lab Director Thammasat University, School of Global Studies
▪ Adjunct lecturer, Ramkhamhaeng University MBA Advance
▪ Adjunct lecturer, Department of Industrial Design, King Mongkut’s University of Technology Thonburi
2008 – Present
Owner, Jaratseangdao Design Consultant
▪ Provide design oriented activities such as training, speaking engagements, Judging etc. Focusing on Human Centered Design and Creative Thinking Methodologies. Clients include TCDC, MOC, Thai Toy Industry Association, OTOP and FNF (Fredreich Naumann Foundation)
2004 – 2016
Product Design Program Director, Raffles International College
▪ Manage and teach Product and Interior Design courses. Subjects taught include: Studio classes, Drawing and Rendering, Design Methods, Design Management, Creativity and Concepts etc.
2002 – 2004
Content Manager, Co-founder , CULT – Cycling Unlimited Thailand Magazine, Bangkok, Thailand
▪ Co-founder of Thailand’s first bilingual bicycling magazine.
2000 – 2002
Regional Product Designer, Electrolux Thailand Co., Ltd.
▪ Set up design office in Thailand and product development for South East Asia. Worked extensively in China, Sweden, Italy and Vietnam.
1999 – 2000
Research & Development Manager, Jintana Apparel
▪ Set up R+D department, product and advanced concept development for women’s innerwear
1998 – 1999
Design Engineer, Act Leather Furniture Thailand (Affiliated With Christy Tyler UK)
▪ Worked and trained in the UK to set up R+D department for the development of products to be manufactured in Thailand for the UK market.
Lectures
▪ “How not to create Bland Loyalty” Ministry of Commerce 2015
▪ “Design, value creation and the creative economy” at the Ministry of Finance’s Thai Khem Keng SME fair in Korat. 2010
▪ “Design and Value creation” for Brandage Banana competition at Songkhla Nakarin University, Songkhla. 2010
▪ “Design, Value Creation and the Creative Economy” for NFI – National Food Institute, Ministry of Industry. 2010
▪ “Design and Inspiration” at the opening of Mini TCDC at Burapha University, Chonburi. 2010
▪ “How to Design and make it sell” for AppliCAD’s Design Solution Day, 2010
▪ “Design, Value creation and the Creative economy” at the Thai – Japanese Technical Promotion Association, 2009
▪ “Understanding design” at the launch of the Solid works 2009 software, 2009
▪ “Multiply by Craft” at Chiangmai University, Khon Khen University and Bang Sai Royal Folk arts and Craft Centre, 2006
Conferences
▪ Speaker at The 2nd Rangsit University International Design Symposium – “A Discussion about How Designers can Crafting Culture” 2014
▪ The 17th Congress of the International Ergonomics Association Conference, Beijing, China, “The Design of a Portaging Tool for Transporting Bicycles” paper presentation, 2009
Professional Development
▪ Foreign correspondent committee Industrial Design Society of Thailand, 2015 – current
▪ MC and Q & A person for “Creativities Unfold 2013, 2014” International Symposium, Bangkok, Thailand
▪ Participant and conducted “Service Design” workshop organised by TCDC 2013, 2014
▪ Informal advisor to BASF “Sit-down Move” 1st International Seat Design Competition, 2012
▪ Resource person for OCSC’s (กพ) ASEAN Executive Management Programme training for AEC preparation, 2012
▪ Selected as a participating Designer to work on the “Northern Craft – endless possibilities” collaborative project with TCDC and the Royal College of Art, London. England, 2006
Judging
▪ The Priminister’s Green Export Award committee, Bangkok 2015, 2016, 2017
▪ Fun+arium “Recycle week” kindergarten recycling project competition 2015
▪ 4th and 5th ADDA sandal design competition , Bangkok 2009,2010
▪ National Innovation Agency – Design Innovation award, Bangkok 2009, 2010
▪ “Young Marketer competition” organised by TK park, Bangkok, 2009
▪ Dailynews newspaper – SCG Innovation competition, Bangkok 2009