“Youngyao Brand”, the DI students showcase at Bangkok Design Week 2021

You are cordially invited to join the exhibition of Design Innovation students’ works. “Youngyao Brand” is made up of design works based on a research study project spearheaded by SoA+D’s Social and Cultural Innovation Lab, KMUTT. It will be showcased during the Bangkok Design Week 2021 (BKKDW2021) which will be held on 12 – 20 June 2021 at TCDC Bangkok.

“Youngyao Brand”, a small platform to help bridge the gap between marginal culture and mainstream pop culture, promotes the indigenous Karen culture to be known and appreciated by youngsters. Youngyao’s handicrafts are inspired from Karen’s ways of life which have been transformed into small voguish handcrafted items.

The best outcome for both Youngyao team and customers is providing optional occupation and opportunities for Suan Phueng’s community and Baan Tako Lang School’s students in Ratchaburi to practice their Karen embroidery craft skills. By engaging Karen villagers and students in Youngyao’s manufacturing line, they can increase their income and maintain their Karen cultural identity.

12 – 20 June 2021 | 11.00 – 19.00 hrs.

TCDC Bangkok


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